Page 52 - MARKETING MIX
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Promotion
What is direct
marketing?
Direct marketing involves a direct conversation with targeted
individuals to get quick feedback.
Direct marketing is interactive, allowing marketers to conduct dialogue
sessions with consumers and modify the message depending on
consumers’ feedback.
If a corporation wants to target a certain customer group, direct
marketing is the best option.
This includes using the mail, the phone, interactive TV and other tools.
Advantages of Direct Marketing
Having the ability to save time.
Introduces buyers to a wider range of products.
Customers' direct marketing relationships can be shaped by marketers.
Marketers can track how people react to whatever advertising they run, as well as
decide which initiatives are profitable.
Customers have the option of placing orders for themselves or for others.
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