Page 51 - MARKETING MIX
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Promotion
WHAT IS
PUBLICITY
Publicity is the spreading of news about a company or
its products in media that is not paid for by the
sponsor. Public relations are another term for
publicity. Building positive relations with the
company's numerous publics through gaining
favorable exposure is what public relations are all
about.
The practice of public relations is about establishing a
positive brand image and client preference through
third-party endorsement.
The goal of public relations is to create good publicity,
improve the company's visibility and corporate image.
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