Page 49 - MARKETING MIX
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Promotion
SALES PROMOTION
WHAT IS SALES TYPES OF SALES
PROMOTION PROMOTION
Sales promotions are incentives given Consumer Promotion: Sales
to customers for a limited period. promotion designed to stimulate
A sales campaign is typically effective consumer purchasing, including
in capturing the attention of buyers. samples, coupons, rebates, point-of-
It can generate a quick response from purchase displays, premiums and
clients, especially if the offer is contest, packages and patronage
appealing.
One of the shortcomings of sales rewards.
promotion is the difficulty in retaining Trade Promotion: Companies may
client loyalty. provide a wide range of trade
promotions to wholesalers, retailers,
their own sales teams, and other
stakeholder groups interested in
selling or reselling products or
services. Trade shows, sales contests,
trade allowances, training, product
demos, free products, and push
money are among the most frequent.
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