Page 53 - MARKETING MIX
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Discussion
Question
1.Explain the component of the promotion mix.
2.Rahman wants to advertise his pottery business in Air Hitam.
What advertising media should Rahman choose? Discuss
with your classmate.
3.Compared to coupons, premiums are more popular
among marketers. Do you agree with the statement? Explain
your answer.
4.Provide three examples of businesses that use direct
marketing to promote their products to customers.
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