Page 57 - MARKETING MIX
P. 57
Package & Programme
KNOWLEDGE AND
UNDERSTANDING OF PACKAGE
AND PROGRAMME
Marketing Mix
The Role of Package and Programme
Discussion
Question
1. Discuss examples of how a programme can
increase the value of a travel package.
2. Do you prefer to choose a vacation package or plan
your own vacation? Explain your choices.
3. Which of the following is NOT the strengths of
a package?
A. Customer able to prepare a good budget for
their vacation.
B. Guaranteed quality
C. Decrease profit off during period
D. More convenient to customers
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