Page 61 - MARKETING MIX

This book is designed to facilitate an explanation of

how businesses use the marketing mix to reach their

target markets while meeting the requirements of the

polytechnic syllabus.The first section covers an

overview of the Marketing Mix for tourism and

hospitality, while the second half covers each of the

Eight Ps (8Ps) of the Marketing Mix, namely Product,

Price, Place, Promotion, People, Package, Programme,

and Partnership.In addition, each topic and subtopic

includes discussion questions to assist readers

determine their level of understanding. Finally, we hope

that this book will serve as a reference guide and a

medium for readers to better comprehend the concept

of marketing mix.