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Package & Programme
KNOWLEDGE AND
UNDERSTANDING OF PACKAGE
AND PROGRAM
Marketing Mix
What is What is
package programme
Package can be define as Programs are a technic that
prearranged combination of have a relationship with
elements such as air, hotel, package. Programs include
sightseeing, and social events various activities, events or
packaged together and sold as special event/programs to
an all-inclusive package price, increase the customer spending
not sold by component parts. rate or as a additional event in
Another definition of package the package. Package and
is to combine elements as programs is interrelated
above into an all-inclusive concept. This is because most
package product sold as such at packages include several
programmes.
a package price.
The Strengths of Package & Programme
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