Page 50 - MARKETING MIX
P. 50
Promotion
Personal Sales
What is Personal Sales
Face-to-face meetings with customers
are conducted with the goal of
securing sales and developing
customer relationships.
It can be the most effective tactic at
various points of the buying process,
such as establishing customer
preference, conviction, and purchase,
but it is also the costliest advertising
type.
The salesperson is an individual
acting for a company by performing
one or more of the following
activities: prospecting,
communicating, servicing, and
information gathering.
The main advantage of personal
The Role of Sales Force
selling is the ability of the
salesperson to interact with others.
Identify the decision maker, decision
process and search potential buyer.
Increase sales at the point of sales.
Get information about competitors’
promotion.
Prepare a complete and recent
information for customers.
Maintain the relationship with
consumers.
Promote and sell other companies.
44
