Page 47 - MARKETING MIX

Promotion

What is Types of

promotion promotion

Promotion is the
communication link between

sellers and buyers for the Promotional mix are forms of
purpose of influencing,

informing, or persuading a promotion or communication
potential buyer's purchasing insights that can be used by the
decision.
marketer to promote their

Generally, promotion is products. FIVE (5) main

communicating with the public
in an attempt to persuade them elements of the marketing

to purchase your products and communication mix are
/or services.
personal selling, advertising,

Marketing efforts are used to sales promotion, public
transmit positive, persuading

information about a company, relations and direct marketing
its goods, and its operations to

a specific audience.

The primary goal of promotion What is
is to generate sales and

influence consumers, either
directly or indirectly. advertisement

Importance

of Any form of paid non-personal
promotion of ideas, goods or

promotion services by a known sponsor

Allows the marketer to select

from a variety of mediums such

as newspapers, magazines,
To spread the information

To increase demand radio, television, billboards, and
To differentiate product/ the Internet.

service
To increase value

To stabilize the sales

What is What are

promotion advertisement's

mix objectives

A combination of several To inform

promotional tactics used by a To persuade

company to establish, sustain, To remind

and enhance demand for goods

and services. Credit : https://www.canva.com/design
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