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Distribution channel

Distribution channels for tourism and

hospitality products reflect various methods of

selling or marketing your goods which can be

divided into three main categories: online Credit : https://www.canva.com/design

channels, strategic partnerships, and offline
Online channel
channels DISTRIBUTION

Hospitality providers can optimize their own CHANNELS

website and encourage direct booking because

of low transaction costs and the advantage of

having complete control over how consumers FOR

engage with their brand.

Besides, they can also engage with online travel HOSPITALITY

agencies such as Easybook.com and

Expedia.com. As these channels have grown in

popularity for acquiring hospitality products. INDUSTRY

Hospitality providers also may use a Global

Distribution System. It serves as a global link

between travelers and suppliers such as hotels It is also generally more cost-efficient for hotels

and other lodging options. It provides live to recruit hotel representatives, especially

product, pricing, and availability data to travel when the market is far away and cultural

agencies and internet booking engines, as well differences make it difficult for an outsider to

as the ability to conduct automated enter the market.
Strategic partnership Offline channel
transactions.

Collaboration with strategic partners such as Ignoring offline distribution channels would

travel agents, travel wholesalers, and tour be a mistake. Although the internet has a global

operators is an excellent method to boost your reach, cross-selling agreements with local

sales. influential companies such as stores,

restaurants, cafés, and hotels may be highly
Travel agencies help you to reach a important distribution channels.

geographically diverse marketplace whereas

tour wholesaler assembles blocks or room and Since many travellers do not arrange excursions

airline seats and sometimes create packages as well as activities until they arrive at their

usually targeted at the leisure market. location, local tourist centers can be beneficial

Meanwhile, tour operators create packages and as well. This center provides tourist information

sell them to travel agents or directly to the and promotes local tourism activities.

consumer. They provide the consumer with the

package that is perceived to the consumer to be Attending trade shows and industry events can

a better value than what they can create on be expensive, especially for small firms, but the

their own. potential network and sales leads that follow

are sometimes crucial.

Building relationships with travel bloggers, as

well as tight participation with trade groups .

and associations, will help you get your brand

out there.

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