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ADAPTATION THROUGH

DIGITIZATION

BENEFITS OF VIRTUAL PLATFORMS

1 Encouraging engagement 4 Wider audience

Event managers are also Where event participation
doing their best to make may have been
online events more geographically limited,
interactive, rather than “sit going digital makes it
and listen” slideshow possible for anyone in the
sessions. world to attend an event.

2 Pre-recorded events 5 Data gathering

Event managers add Digital platforms makes
production value and make measuring event
it easier for more people to performance in real time
attend by pre-recording much easier and more
their events. accurate.

3 Lower cost 6 Adaptability

Without having to pay for
locations, accommodation, The data gathering
transportation and so on, advantage of online events
the cost of holding an event also makes it possible to
online is significantly lower make real-time adjustments
than holding one at a brick- to an event set-up.
and-mortar venue.

THE FUTURE OF EVENT INDUSTRY AFTER THE PANDEMIC

1 2 3

New norms Examples of Examples of
virtual events social platforms

“Hybrid” events may become the Virtual concerts, virtual Zoom, Facebook Live,
norm, incorporating both live and
virtual elements. Expands on the runs, virtual MICE, virtual Instagram Live, Youtube Live,
virtual event business model, event platforms and online Zoom, Google Meet, Microsoft
offering a virtual event space, fundraising toolkits. Teams, Twitch and Vimeo.
with meeting rooms, stages.
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