Page 37 - PUBLIC RELATION E BOOK

5 ESSENTIAL STEPS

CRISIS MANAGEMENT

IN EVENTS

IDENTIFY YOUR EVENT AUDIENCE

For examples, on-site suppliers (security personnel,
1 technology, promotion staff, venue, catering), partners
such as speakers, sponsors and exhibitors, as well as
journalists and colleagues (on ground and off-site).

ASSIGN AUDIENCE 'OWNERS'

2 Create contact lists for their audience groups,
which can include mobile numbers, email addresses
and social media handles.

DECIDE ON COMMUNICATION
CHANNELS
3 Communicate through social media especially
Twitter, Facebook and Instagram. Youtube help to
share information with media and key influencers
who can help amplify the message.

DRAFT A COMMUNICATION PLAN

4 Prepare a detailed plan for each type of crisis
situation that could have a more generalized
one with clear action points.

PREPARE CRISIS SCENARIO

5 Be proactive and start making a list of
potential crisis situations. Explain what has
happened, what actions need to be taken and
what information is available.

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