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HOW IS COVID-19 TACKLING THE
EVENT INDUSTRY?
SCENARIO OF EVENT INDUSTRY
By March 2022, the virus had spread to over 100 countries,
forcing the World Health Organization to declare a
global pandemic. Unprecedented lockdowns, strict travel
bans and “social distancing” measures followed shortly.
Many industries that were thriving before the pandemic
faced significant revenue losses.
Naturally, one of the worst affected by the pandemic was
the events industry. 2020 saw the cancellation of many
Source : prominent festivals, sporting events, exhibitions and
https://public concerts in an effort to slow the spread of the virus.
relation.com.my
MAJOR INTERNATIONAL Businesses Facilitating
EVENT POSPONED Virtual Events
BECAUSE OF COVID-19
There’s been a steady rise in
The Olympics in Tokyo the number of “virtual event”
were postponed, and startups who have entered
the organizers made the the space.
decision to reschedule
A “virtual venue” offers users
games in July 2021.
access to a wide range of
features, including virtual
Euro was also
rooms, which allow
postponed and
attendees to move in and
reschedule in June 2021.
out. This recreates the
format of a traditional live
expo or conference.
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