Page 33 - PUBLIC RELATION E BOOK
P. 33
UNDERSTANDING OF
CRISIS MANAGEMENT
Businesses around the
world were forced to
shut their doors.
Millions of employees When any business,
were sent home. small or large,
Essential services encountering problems,
struggled to function. its normal operation can
be disrupted.
Business that put a continuity
Crisis management is plan in a place in case of
not necessarily the same unforeseen contingencies can
thing as Risk mitigate the effects of negative
Management. events.
The process of having a
business continuity plan in
place in the event of a crisis is
23 known as crisis management
