Page 28 - PUBLIC RELATION E BOOK
P. 28
DEFINITION OF CRISIS MANAGEMENT
Crisis management is a strategical approach of anticipating the
catastrophes, preparing the organization and its people to face
such threats and minimizing its repercussions over the business
operations.
CRISIS MANAGEMENT
EXAMPLE
The globally cherished
confectionery brand ‘Cadbury’
owned by ‘Modelez International‘,
promoted its Freddo Treasures Source: https://cadburyadv.com.my
chocolates through a real treasure
hunting adventure campaign. The It indeed turned out to be a disaster,
advertisement provoked people to greatly criticized by the public on
explore the U.K heritage with their social media platforms. The
metal detectors to dig out Roman archaeologist declared it to be a
riches.
threat for the archaeological sites
and an illegal act of looting.
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