Page 24 - PUBLIC RELATION E BOOK

EMERGENCY

RISK

Definition
Definition
COMMUNICATION

(ERC) The dynamic, interactive
process of sharing

information strategically

and effectively about

issues of high concern, to

help people make informed

decisions and understand

The purpose of
T h e p u r p o s e o f risks.

i

k
s
risk
r
o
n
t
i
c
communication
m
o
m
u
i
a
n
c
To enable people at
risk to make Perceive
informed decisions Risk
to mitigate the
effects of a threat

(hazard) Hazard + Outrage

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