Page 35 - PUBLIC RELATION E BOOK
P. 35
STEPS TO CRISIS
MANAGEMENT DESIGN A PLAN
1 The management analyzes
the different kinds of
adverse situations which
may arise. Thus, various
strategies are framed to
SELECT A tackle with each form of
SPOKESPERSON crisis.
Assigning and training a 2
spokesperson who
represents the
organization in front of the
outer world at the time of
such crisis. MAINTAIN
3 TRANSPARENCY AND
HOSNESTY
Endeavor a strong brand
image and trust of the public
by providing the correct and
accurate information to
FREQUENTLY UPDATE everyone.
EMPLOYEES
Employees are the public 4
representatives for the
company and they should be
well-informed of the facts
and also avoid gossips or
rumors to spread within and INFORM STAKEHOLDERS,
outiside organization. SUPPLIERS AND
5 CUSTOMERS
It is essential to brief all the
parties associated with the
company about the
catastrophe to maintain
KEEP SUCCESSION their trust and obtain
PLAN READY support from them.
There should be a substitute 6
or backup to everything; the
plan, the spokesperson and
other responsible personnel.
It is a significant step to keep
the things on track even if
the plan breaks down or
someone leaves in between
the crisis.
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