Page 34 - PUBLIC RELATION E BOOK
P. 34
Identification Preparation
CRISIS
Recovery MANAGEMENT
CYCLE
Prevention
Response
It all begins with recognizing the nature of catastrophe the
company may face. Every type of crisis needs to be dealt
with using a different strategy.
The management has to systematically assess the
loopholes in the action and communication to be carried
out at the time of crisis.
To anticipate and handle the issues before serious
damage is better than battling with it later on.
The organization needs to intelligently counter a crisis
being fully backed with efficient communication
channels, response modules, functional measures and
the master plan.
To anticipate and handle the issues before serious
damage is better than battling with it later on.
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