Page 40 - PUBLIC RELATION E BOOK

How to Handle LIKE A

Event Cancellation PRO!

STOP SELLING TICKETS AND REFUND
1 What should event organizer do?

Stop all the operations, stop selling tickets online or otherwise
halt all marketing campaigns in one go.
Next step is to refund the attendees and be specific about the
terms and conditions.

COMMUNICATION IS THE KEY

2 Which effective communication should you choose?

Help them to understand the situation
Emails are a good way to reach out, however, make sure
you notify everyone on multiple channels.

SOCIAL MEDIA TO THE RESCUE
3 What do you need to do in need to do in social media?

Keep a track of all discussions related to the event across various
channels and posts, including those with relevant hashtags.
Can redirect them to social media pages for more information.
Do not forget the media, like Radio, TVs or newspapers.

EVENT INSURANCE

4 What are the relationships between event insurance and
managing event?
Brand reputations are far more precious than money and
once you have that under control, make sure you take
care of the monetary side

CONTIGENCY PLANS

5 How to set up the event's contingency plan?
Start with a general theme. Then state it as an explicit
idea. E.g. love, grief, memory, loss, friendship, survival and
family, war.The voice conveys the idea that war can have a
dehumanising effect on individuals.

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