Page 44 - PUBLIC RELATION E BOOK

STEP TO CREATE

A CRISIS PLAN

1 Establish a 2 Assess the 3 Determine
risk
team the impact

Choose a team of
leaders to collaborate Have a brainstorming Each risk can cause
with during the crisis session to assess various different outcomes,
planning process.
risks your company may so it’s important to
Team should include the face. analyze them
people who will take separately.
action during a crisis.

4 Plan the 5 Solidify the 6 Review and
response plan update

Take each risk you’ve It should include key
identified and items such as an Revisit crisis
determine the action activation protocol management plan and
to be taken by your and emergency update it at least
team if it does contacts. once a year because
happen. potential risks can
change with time.

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