Page 46 - PUBLIC RELATION E BOOK
P. 46
CRISIS
MANAGEMENT PLAN
CHECKLIST
RISK ANALYSIS
Outline potential risks and put them in order of probability.
RESPONSE PROCEDURE
Identify the roles and responsibilities of each person when a crisis
occurs.
ACTIVATION PROTOCOL
Determine when action should be taken if a crisis occurs.
COMMUNICATION STRATEGY
Assess who delivers information to the public and who
handles feedback.
EMERGENCY CONTACTS
Include a list of emergency contacts to speed up the response
process.
POST-CRISIS ASSESSMENT
Remember to follow up and assess what went well and what didn't.
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