Page 50 - PUBLIC RELATION E BOOK

You have been assigned to organize a corporate event

with TM Malaysia. 2 months before the event, there

was a miscommunication on the venue where. There

were two different events on the same date and time.

Such unforeseen circumstances are beyond your

control, and can adversely affect your event. This

means, your wonderfully planned event crafted to

perfection does not get to see the light of the day.

It is very important

to make effective

crisis management,

an integral part of

any event.

As an organizer, you

have to cancel the

event due to a crisis.

What would be the

most appropriate

action to take?

Discuss this issue.

GOOD LUCK