Page 48 - PUBLIC RELATION E BOOK

TIPS

TO MANAGE CRISIS

EFEFCTIVELY

1 2

SPOKESPERSON GAIN PUBLIC
CONFIDENT

Select a spokesperson who has
superior communication skills, Never suppress the facts, instead
persuasive ability and be the first source of authentic
instantaneous responding information to gain public
capability. confidence.

3
4

REVERT & COOPERATE &

CORRECT SYSTEMATIC

Cannot dupe the media, so don’t
Don’t forego any false news or even try.
conversation, revert and correct
all such negative spread of words. Cooperate and uncover the

situation using a proper channel
of communication systematically.

5 6

EMPHATHIZE PROMPT STEPS

In some sensitive cases, Taking prompt steps and making
sympathize with the sufferers and instant statements (but wisely)
make efforts to abridge their pain can curtail the negative
in any possible way. consequences of the crisis over
the organization.

37