Page 29 - eBOOK 2023.pdf

PROPOSED ACTION PLAN 05

C A P I T A L I Z E O N S M A R T

T O U R I S M D E S T I N A T I O N

I N I T I A T I V E S .

F O C U S O N I N T E R N E T O F T H I N G S ( I O T ) , B I G D A T A & I N F O R M A T I O N
C O M M U N I C A T I O N T E C H N O L O G Y ( I C T ) .

Gone are the days when people need to visit travel agents and
flight operators to gather information about flight bookings and
everything else. With the world going online, right from picking out a
destination to booking flights and resorts can be done easily without

any hassle. All thanks to data accumulated through IOT devices in
terms of budget, interests, previous trips, etc. These can be useful for
travel agents to provide relevant hotel suggestions, flight
convenience and more to their consumers.

Thus; Malaysia tourism industry should capitalized and positioned on
the development of a BIG DATA SYSTEM to cater to the growth in the
number of tourist arrivals & initiates a “Tourism Smart Data

Management System”. The information systems on tourism will be
enhanced and developed. Smart tourism is more sustainable than
conventional tourism approached while reaching the targeted
segment of tourists so as to cater to their demands.

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