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2 . I m p r o v e q u a l i t y o f l i f e – w o r k f o r c e p l a n n i n g
d e s i g n a t e o n g r e e n e c o n o m y

W H A T S H O U L D M A L A Y S I A D O ?

• Identify and map and raise the number of tourist attractions and products that
demonstrably contribute to an environmentally friendly and socially compatible tourism
in the destination area, proven by certificates, labels and awards for sustainable tourism.
The toolkit and maps can be used for both measuring, managing, mapping, marketing
and monitoring the green tourism offer.

• Encourage the tourism sector to embrace the concept of becoming employers of
choice and providing secure employment options (year-round and seasonal) through
offering permanent part time (over casual) employment options where available,
through the formation of clusters of business that can offer career paths for young
people and keen locals.

• Create a better connection between industry and the schools and education
providers through the established Partnership Brokers role. This can be better facilitated
to identify opportunities to work together.

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