Page 27 - eBOOK 2023.pdf
P. 27
PROPOSED ACTION PLAN 04
H I G H Y I E L D N I C H E S
M A R K E T S E G M E N T S
Need to identify & focus on it to
increase on revenue rather than
the arrival.
High yield niches market in Malaysia:
Golf
Sports
Health, spa and wellness
MICE tourism
Eco-tourism and adventure (parks and
rainforest)
Gastronomy
Honeymoon(wedding)
Muslim-friendly attractions
Ocean fun (diving, snorkeling, swimming)
Marine tourism (cruising, yachting, boating,
sailing)
GLOBAL
TRENDS OF
TOURIST
The most common activities that
tourist involved when travelling.
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