Page 25 - eBOOK 2023.pdf

WHY SHOULD ATTRACT CHINA TOURIST? HOW THAILAND SUCCEED TO
ATTRACT CHINA TOURIST?

F i g u r e 5 : C H I N A O u t b o u n d T o u r i s m

According to United Nations World F i g u r e 7 : C H I N A ' s T o u r i s t A r r i v a l s
( m i l l i o n s ) i n T h a i l a n d
Tourism Organization (UNWTO)
Thailand has been a number one
annual report, China is the top
ranking on tourist arrivals in ASEAN
and on 1 st ranking for World's Top
countries with a total arrivals for
Tourism Report in 2017" with a total
2018 was 38.3 millions and 10.5 millions
spender was 258 US$ billions,
of China tourists. How did Thailand
increase 5% from the previous
succeed to attract these tourists?
year. It shows that the need to
Here are some initiatives taken by
cater China tourist is also
Thailand to attract them;
emergence in Malaysia because

there are coming increasing 1. After Phuket boat accident,
number of them to Malaysia (refer Thailand granted Chinese tourists

figure 5). Though the China's visa-free entry to revive Chinese
outbound tourist also shown the market.
increasing number each year as 2. Increasing number of direct flights

shown in the Figure 6 above. between China and Thailand
3. Film promotion “Lost in Thailand”

4. Social media promotion(wechat,
weibo)

F i g u r e 6 : C H I N A ' s T o u r i s t A r r i v a l s
( m i l l i o n s ) i n M a l a y s i a 17