Page 26 - eBOOK 2023.pdf

MALAYSIA

INITIATIVES

WHAT MALAYSIA SHOULD DO TO ATTRACT
CHINA TOURIST?

1.Grant visa free

• Expand the date of visa –free period for tourists
from China

• Simplify the online visa application

2. Increase direct flights between China and
Malaysia: especially from second and third-
tier source cities

• Increasing offerings of flight seats to
Malaysia with flight frequency.

• Enhancing connectivity by working with
airlines to open up more travel routes. Such as

Singapore Airlines, Thailand Airlines, and Turkish
Airlines to increase tourist arrivals from the
affected regions.

3. More aggressive on promotion strategies

• Focus on digital marketing in Chinese market by
leveraging on Social media (wechat, weibo) and

Mobile application.
• Launch market campaigns during Chinese
national holidays and Chinese spring festival.
• Form strategic Partnerships with Alipay, an e-

commerce platform owned by the Alibaba Group,
to strengthen promotion in China.

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