Page 28 - eBOOK 2023.pdf

Malaysia is one of

the leaders for

tourism in Southeast

HOW TO INCREASE TOURISM RECEIPTS? Asia in terms of

Malaysia needs to revised its tourism strategy and be more numbers of foreign
focusing on generating revenue through tourist spender
tourists arrivals. With
rather than rely on number of tourist arrivals only. Some
its diverse
actions should be considered and taken by Malaysia are
suggested below. landscapes, modern

and traditional
1.Adopt a destination/product -focused approach in
marketing Malaysia. cities, wide range of
Identify selected destinations/products activities, famous
in Malaysia and carry out intensive promotion on
UNESCO world
these destinations.
heritage sites,
2.Promote leverage on major events and maximize Malaysia also
integrated marketing campaigns.
displays witty ways
Malaysia could aggressive applied multiple
destination marketing such as through a high yield to recycle its
niches market via ASEAN countries, collaborative cultural heritage.

partners and so on.

3.Target High End tourists.
Improve yields by targeting the visitor segments

that have higher per trip spending patterns and to
increase their length of stay.

4.Impose leverage on unique selling points (USP).
Leverage on USP in every state for potential
countries. “For example the Russians love beach
destinations, Vietnamese and Cambodians enjoy
Kuala Lumpur city and shopping, while the Spanish

love nature.”

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