Page 19 - MARKETING MIX

Discussion

Question

1. Explain FIVE (5) characteristics of tourism or hospitality products.

2. Draw the diagram of the stage of the product life cycle (PLC).

3. Branding can be explained as _______________.

A. the personality of a product
B. introduction of a product

C. design of a product
D. price of the product

”At this stage new product is first launched, profit is negative or low,

and low in sales but high in promotion activities.”

4. The above characteristics refer to the __________ phase of the product life cycle

process.
A. introduction

B. growth
C. maturity Add a litttext

D. decline

5. For the following categories of goods, give two examples of each, from the products
that you see around you :

(a) Intangible goods i) ii)

(b) Tangible goods i) ii)

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