Page 18 - MARKETING MIX

Tourism Product Life Cycle

The destination is defined as a place that has some

form of actual or perceived boundary, such as the

physical boundary of an island, political boundaries

or even market-created boundaries.

Destinations are different from products as these

experience tourism even before commercialization

and it continues after the decline of popular

tourism. Butler proposed the tourism area life cycle

(TALC) model of a tourist destination that identifies

the stages of exploration, development,

consolidation, stagnation and decline.

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