Page 14 - MARKETING MIX
P. 14

Product Life Cycle












                     There  are  many  products                                                                 Electronic  goods  have  become



                     available                       in            supermarkets                                 obsolete  in  a  shorter  period  of




                     today that were not available a                                                            time  due  to  rapid  technological




                     decade  ago.  There  are  other                                                            improvement.                                         Technological



                     products and brands that were                                                              devices  appear  to  have  a  short




                     available a decade ago but are                                                             lifespan.



                     no              longer                     available                        in             Every product that is released into




                     supermarkets.                                                                              the  market  must  go  through  its




                     A  video  cassette  player,  for                                                           own  life  cycle.  This  leads  us  to



                     example,                       is          today                  rather                   consider  the  second  aspect  of  a


                                                                                                                product,  which  is  the  product  life
                     difficult  to  come  by,  despite


                                                                                                                cycle.
                     being  a  popular  item  in  the



                     past.  This  is  due  to  the  DVD




                     player's  replacement  of  the




                     video cassette player.










































































                                                Credit : https://marketing-insider.eu/product-life-cycle-stages/














                                                                                                            8
   9   10   11   12   13   14   15   16   17   18   19