Page 11 - MARKETING MIX
P. 11

Product





















                    Product






                                 VS






                      Service

















                      What is






                   product?











           Product  is  defined  as  anything  that

           can  be  offered  to  a  market  for

           attention,          acquisition,          use,       or

           consumption and that might satisfy a

           want  or  need.  Products  include

           physical  objects,  and  also  services

           such           as         persons,            places,

           organizations,  ideas,  or  mixes  of

           these entities.



                                                                                                                                                                  Credit : https://www.canva.com/design





                      What is






                    service?











           “Any activity, benefits, or satisfaction

           that party can offer to another that is

           essentially  intangible  and  does  not

           result in the ownership of anything.

           Its  production  may  or  may  not  be

           tied to a physical product.”

           (Kotler, P. T., and Armstrong, G.,

           2017).


























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