Page 6 - MARKETING MIX

T A B L E O F C O N T E N T S

T o p i c 1 INTRODUCTION TO TOURISM

& HOSPITALITY MARKETING

(1-3)

T o p i c 2 ELEMENTS OF MARKETING

MIX FOR TOURISM &

HOSPITALITY (4)

2 . 1 PRODUCT (5-13)

2 . 2 PRICING (14-33)

2 . 3 PLACE (DISTRIBUTION

CHANNEL) (34-39)

2 . 4 PROMOTION (40-47)

2 . 5 PEOPLE (HUMAN)(48-49)

2 . 6 PACKAGE & PROGRAM (50-51)

2 . 7 PARTNERSHIP (52)