Page 3 - MARKETING MIX

© FIRST PUBLISHED 2021

POLITEKNIK IBRAHIM SULTAN

All rights reserved. No part of this publication may be

reproduced, stored in a Marketing Mix for Tourism and

Hospitality photocopying, recording or otherwise,

without the prior permission of the Politeknik Ibrahim

Sultan.

Perpustakaan Negara Malaysia Cataloguing-in-Publication Data

Zaiton Sarman, 1972-

MARKETING MIX FOR TOURISM & HOSPITALITY / ZAITON SARMAN,

MAZURA MAHAT.

Mode of access: Internet

eISBN 978-967-2065-56-2

1. Marketing.

2. Marketing--Management.

3. Hospitality industry--Marketing.

4. Tourism--Marketing.

5. Government publications--Malaysia.

6. Electronic books.

I. Mazura Mahat, 1974-. II. Title.

658.8

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