Page 2 - MARKETING MIX

Acknowledgement

We are grateful to the Almighty for providing us with the chance to

publish an e-book about the Marketing Mix in Tourism and

Hospitality. Cik Hajah Humairah Binti Hamzah, Head of The

Department of Tourism and Hospitality [JPH], is also to be thanked.

Not to forget Pn. Nur Hidayah Binti Zulkifli, our Head of Programme

[Tourism Management], for her unwavering support from the start.

Not to mention a heartfelt thank you to our family, friends,

colleagues, and students who have directly or indirectly assisted us

in the completion of this e-book.

A special thanks to Politechnic Ibrahim Sultan, for providing the

opportunity to make this E Book a reality.

Thank you to all.

Tourism and Hospitality Department

Politeknik Ibrahim Sultan

KM 10, Jalan Kong Kong

81700 Pasir Gudang

Johor

07- 2611511

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