Page 17 - MARKETING MIX

Tourism Product Life Cycle

The concept of product life cycle is applied to discrete tourism

products such as hotels, airlines and attractions. Attraction is

considered to be the main product in tourism and others are seen

as augmentation.

For any tourism activity to happen, attraction is created first. As

Plog (2001) has put, ‘We can visualize a destination moving across a

spectrum, however gradually and slowly, but far too often

inexorably toward the potential of its own demise. Destination areas

carry with them the potential seeds of their own destruction, as they

allow themselves to become more commercialized and lose their

qualities which originally attracted tourists’.

Credit : https://tourismdevelopmentsn.weebly.com/bulters-definition-life-cycle.html

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