Page 23 - MARKETING MIX
P. 23

PRICING
                                             Internal Factors :




                                             Organization


































                                             A  firm’s  management  has  to  decide  someone  from  their




                                             organisation  to  set  the  prices.  For  a  small  firm,  price



                                             setting  is  generally  done  by  the  top  management.



                                             Meanwhile, for a big firm, price setting is generally done



                                             by the output manager or division manager.

                                 External Factors :






                                 Market Condition & Demand



























































































































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