Page 26 - MARKETING MIX

PRICING

Cost-Based

Pricing For managers who using this

technique, it is advisable to use

While calculating the price in prime cost, the cost of labor and

this way, all costs (variable as food, when determining menu

well as fixed) incurred in prices. Any pricing method that

manufacturing the product are ignores current demand and

taken into consideration. The competition is not likely to lead to

adjustment figure varies the best price. Most managers

depending on the volume and who use cost as a percentage of

efficiency of the operation such selling price to determine menu

as in high-volume, limited-menu prices, use this technique to

operations, is lower. develop a target price.

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