Page 24 - MARKETING MIX
P. 24

PRICING

                                        External Factors :







                                        Competitor's price and offer

































                                        Most consumers compare the price of a product with the



                                        competitors’ price, and will choose the product that offers



                                        the best value. So, it is important for a firm to know about



                                        the price and quality that is offered by the competitors. It



                                      External Factors :Other
                                        can be made as the basis for smart and appropriate pricing



                                        decisions for all products.
                                      Factors






























                                           Other external factors that influence pricing decision are



                                          economy, social, technology, the effect of price on other



                                          marketers and government.

















































































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