Page 19 - FUNDAMENTAL OF HOSPITALITY INDUSTRY
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Fundamentals of Hospitality Industry
CHARACTERISTIC OF HOSPITALITY
INDUSTRY
1 PRODUCT-SERVICE MIX
Which involves both tangible goods and
intangible services where the quality of
the service can be considered more
important than the physical product.
Products are delivered with top-notch
service which includes a smile,
handshake, timely service, attentive
listening. The bill covers both the
tangible and intangible experience.
F & B
For example: Tangible features are like,
a steak as the main course, a glass of
house wine, well groomed service staff
and decoration of the restaurant.
Intangible features are like, a
comfortable dining atmosphere or the
friendly attitude of staff
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