Page 16 - FUNDAMENTAL OF HOSPITALITY INDUSTRY

Fundamentals of Hospitality Industry

01 Perishability

Service as product time-
limited means that the
service gets perished after a
specific period. It cannot be
stored for future use.

For example, a flight ticket
for 15th October 2021 can
never be sold again in the
future. Empty seats are
considered a loss for that
day.

02 Intangibility
Service cannot be touched or

held. They are intangible.
Service is all about the time
spent and the experience
made.

For example, if we spend
money to buy a theme park
ticket, we can only feel the
memorable experience in the
form of photographs and
video cameras. Service is a
subjective picture planted
into the customers’ minds.

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