Page 130 - FUNDAMENTAL OF HOSPITALITY INDUSTRY
P. 130
Fundamentals of Hospitality Industry
In 1959, Frederick Herzberg, a behavioral
scientist proposed a two-factor theory or the
motivator-hygiene theory.
According to Herzberg, some job factors result
in satisfaction while other job factors prevent
dissatisfaction. According to Herzberg, the
opposite of “Satisfaction” is “No satisfaction”
and the opposite of “Dissatisfaction” is “No
Dissatisfaction”.
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