Page 16 - eBOOK 2023.pdf

CASE STUDY

FACTORS OF TOURIST DECLINE IN 2018

F i g u r e 3 : M A L A Y S I A T o u r i s t A r r i v a l s a n d R e c e i p t s i n 2 0 1 0 - 2 0 1 8

1. Promotion Issues
According to Ministry of Tourism, Arts and Culture (MOTAC), the decline in the number of
tourist arrivals in 2018 was because the government did not have sufficient funding

allocation for Tourism Malaysia's promotion programmes.
MOTAC also said this compares to neighbouring countries, which actively beef up their
effort in promoting tourism in their countries with higher allocation, and reduces

Malaysia visibility.

2, Reduction in arrivals from Singapore
According to MOTAC the reduced tourist arrivals were also attributable to the

congestion at the Johor-Singapore causeway, which resulted in tourists from the
Singapore market seeking other destinations

.
3. Lower number of flight seats
The number of flight seats to Malaysia was comparatively lower than those to Singapore
and Thailand. From 2018 till April 2019, offerings of flight seats to Malaysia was 2.7 million
seats with flight frequency of 13,573 flights every week; Singapore offers 3.44 million seats

with frequency of 15,325 flights every week and Thailand offers 4.29 million seats with
frequency of 20,628 flights a week.

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