Page 18 - eBOOK 2023.pdf
P. 18

01                                     02                                   03














                                              Improved Safety and

                                            Security through Crime
                                                                                    Focus and Target on
                                               Prevention Through
           Positioning the                                                           China Tourist. Setting
        Marketing Strategy:                  Environmental Design                         strategy and
                                              (CPTED) to gain trust.
        of stories, fans and                                                           government level

               channel.                                                             initiative as stimulator
                                                                                     to increase its arrival

                                                                                     and expand market

                                                                                               share.
                                   PROPOSED ACTION PLAN


                                                05








         04                                    Capitalize on Smart                        06












                                               Tourism Destination

                                               initiative. Focus on                 Be recognized globally
          High yield niches               Internet of Things (IOT), Big           for efforts in conservation

          market segments                      Data & Information
                                                                                    and sustainable tourism
         need to identify &                      Communication                     through improvement in
             focus on it to                      Technology (ICT).                      the quality of the

              increase on
                                                                                    landscape, ecosystems
          revenue than the
                                                                                        and quality of life.
                 arrival.




                                                                                                           10
   13   14   15   16   17   18   19   20   21   22   23