Page 19 - eBOOK 2023.pdf

PROPOSED ACTION PLAN 01

P O S I T I O N I N G T H E M A R K E T I N G
S T R A T E G Y O F S T O R I E S , F A N S

A N D C H A N N E L .

1.TELLING A GREAT STORY OF 2. ATTRACTING THE RIGHT FANS
MALAYSIA
Malaysia needs to sharpen target
1. The first is to telling a great Malaysia story consumer segments and diversified
and inspire travelers and potential visitors
its market portfolio based on studies
with a powerful, authentic narratives that
of tourism data (Big Data) and with a
convey Malaysia’s core identity.
view of emerging trends also
2. Fundamental shifts to the brand. There
targeting the right fans that will
are three (3) approaches to shift
optimize marketing efforts and drive
fundamental to the brand:-
i) A unified brand beyond tourism sustainable growth.
ii) An inside-out approach

iii) Standing for an attitude & belief 3. ENHANCING DELIVERY

Malaysia needs to harness the
How storytelling effects the brain?
latest technologies. and new
1. Neural coupling
initiatives that enable and
A story activities part in the brain that
encourage more Malaysians and
allows the listener to turn the story in to
their own ideas and experience. Thanks fans to share their stories.
Malaysia needs to implement data-
to a process called neural coupling.
2. Mirroring driven marketing and build a
seamless information and services
Listeners will not only experience the
similar brain activity to each other but distribution platform to help the
tourism industry engage visitors and
also to the speaker.
3. Dopamine potential travelers at a deeper level,
thus generating leads and
The brain releases dopamine into the
system when it experiences an conversions.

emotionally changed event, making it
easier to remember and with greater
accuracy..
4. Complex activities
When processing facts, two areas of the
brain are active. A well told story can
engages many additional areas
including the motor, sensory and frontal.

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