Page 11 - Gradient Elegant Marketing Lead Generation Templates eBook
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1.3 Purpose of a business plan

          There are three main purposes of preparing a
          business plan :

                    a business plan explains the idea behind
             1      your business and describes how your


                    products or services will be produced and
                    sold



             2      a business plan sets specific objectives and
                    describes how your business expects to

                    achieve them.

                    a business plan describes the background
             3      and experience of the people who will be


                    running the business.


























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