Page 11 - Gradient Elegant Marketing Lead Generation Templates eBook
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1.3 Purpose of a business plan
There are three main purposes of preparing a
business plan :
a business plan explains the idea behind
1 your business and describes how your
products or services will be produced and
sold
2 a business plan sets specific objectives and
describes how your business expects to
achieve them.
a business plan describes the background
3 and experience of the people who will be
running the business.
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