Page 15 - Gradient Elegant Marketing Lead Generation Templates eBook

1.6 BUSINESS PLAN FORMAT

1.6.4 Introduction
The content consists of the following :
company's name
business activity or nature of the business

location of the business
date of commencement
future prospects of the business
1.6.5 Purpose of preparing a business plan

to view and evaluate the proposed business venture
to obtain financial assisstance or loan
to convince the relevant parties to invest in the project

to provide guidance in managing the business
to allocate business resources effectively

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