Page 13 - Gradient Elegant Marketing Lead Generation Templates eBook
P. 13

1.5 Characteristics  of a good business
         plan



            1      keep the business plan simple yet specific,
                   thus making it easy to understand



            2      remain flexible to allow the entrepreneur to
                   deal with the unexpected situation


             3     reveal people involved and their roles



            4      be realistic and objective




            5      information should be based on previous
            5
                   studies


            5      be realistic and objective
            6




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