Page 13 - Gradient Elegant Marketing Lead Generation Templates eBook
P. 13
1.5 Characteristics of a good business
plan
1 keep the business plan simple yet specific,
thus making it easy to understand
2 remain flexible to allow the entrepreneur to
deal with the unexpected situation
3 reveal people involved and their roles
4 be realistic and objective
5 information should be based on previous
5
studies
5 be realistic and objective
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