Page 7 - Gradient Elegant Marketing Lead Generation Templates eBook
P. 7
1.0 SMALL BUSINESS MANAGEMENT AND
PLANNING
1.1 Overview of business management and planning
Business environment today is dynamic ,complex
and subject to continual change. In order to gain and
retain sustainable competitive advantage, an
entrepreneur must have a good business plan.
Business plan is one of the management tools used
to achieve business objectives.
Therefore, a company should prepare a convincing
business plan to attract investors. Investors are more
prepared to invest in a business when they believe
that the business is realistic and profitable based on
their forecast of the business viability.
1
